Article Marketing: Does this still work?
Yes, article syndication still works well. For those that haven’t added this strategy or have stop implementing this strategy, here are reasons to get you started (or restarted):
Article Marketing Brings Targeted Traffic
The people that are coming from the article directories are very well targeted, they are already interested in what you have to offer (because of the call to action in your resource information) and will most likely convert.
Article Marketing Builds Links
If you are submitting quality content to article directories, webmasters whose looking for content to publish in their site will find them, so your articles will end up on different sites with links pointing back to your website.
SearchTrafficTeam’s Results:
Here’s 4 of the current campaigns that we are doing for our clients:
Take note that these traffic stats (traffic to the site promoted) and publishing stats (sites publishing the articles with link to the site promoted) are only coming from EzineArticles. We are also circulating the articles on other article directories that sends traffic to the site we are promoting.
I find that click through rate varies depending on what type of site you have:
Information Sites - Around 10%+
Ecommerce Sites - Around 5%+ - this I think because other readers are only interested with information and our call to action in the resource information tells them that we are selling products so these 5% are ready buyers.
It’s interesting to see also that even with different number of articles we end up with around the same click through percentage.
Campaign #1 - Information Site:
6,211 Total URL Clicks
9.36% Click Through Rate
257 Live Articles
Campaign #2- Information Site:
424 Total URL Clicks
13.88% Click Through Rate
31 Live Articles
Campaign #3 - Ecommerce Site:
3,233 Total URL Clicks
5.98% Click Through Rate
242 Live Articles
Campaign #4 - Ecommerce Site:
354 Total URL Clicks
5.26% Click Through Rate
242 Live Articles
Get Started Now!
Make sure to read my post - How To Supercharge Your Article Marketing Results before planning your own campaign.
If you have so much in your hands that you have too little time left for writing articles then let our team implement it for you. It’s a whole work load off your shoulders! Check out our current Article Marketing Offering.
A lot of people would think that article marketing is dead and we should be focusing on newer ways to market our sites (like videos/web2.o/blogs), the results I presented proved that this strategy is still just as important to add to your Internet Marketing Strategy as it was years ago.
